Growth & Performance Marketing Manager

Hybrid – London E1 (Mon, Tue & Thu in office) | Full Time

Who we are

United Legwear & Apparel Co. (ULAC) is a global designer, manufacturer, and distributor of legwear, bodywear, and apparel.
Since 1998, we’ve partnered with some of the world’s most iconic brands – including Ted Baker, PUMA, Hurley, and Champion – to deliver fashion-forward, high-quality products across apparel, accessories, socks, and activewear. Headquartered in New York, with key markets in London and the Netherlands, we operate internationally with a focus on fashion, functionality, and sustainability.

Following the successful relaunch of TedBaker.com, we’re entering an exciting phase of growth — and we’re looking for sharp minds to help us scale.

Why this role, why now?

We’re looking for a Growth & Performance Marketing Manager to lead our customer acquisition, retention, and revenue growth strategy for TedBaker.com – with plans to expand your scope to additional ULAC brands as we grow.
This is a high-impact role in a newly evolving team, where your insights and decisions will directly shape the digital success of a globally recognized brand. If you’re excited by the idea of owning strategy, optimizing performance, and scaling growth, this is your moment.

You’ll be joining at a pivotal time, with the freedom to test, experiment, and make a real mark on our digital marketing engine.

What you’ll do

Own the growth strategy
• Build and execute digital marketing strategies focused on customer acquisition, engagement, and retention
• Identify, test, and scale new performance marketing channels to maximize reach and efficiency
• Stay ahead of trends, algorithm shifts, and competitive landscapes to drive continuous improvement

Lead performance marketing campaigns
• Manage and optimize paid media campaigns across Google Ads, Meta, TikTok, and display networks
• Use A/B testing to fine-tune ad creative, messaging, and landing pages
• Collaborate with creative and content teams to ensure every campaign reflects the Ted Baker brand voice

Manage budgets & performance
• Own a multi-million-pound digital marketing budget with full accountability for ROI and spend efficiency
• Monitor KPIs including CAC, ROAS, CLTV, and conversion rates, and adjust strategies accordingly
• Deliver clear performance reports and strategic recommendations based on insights

Drive data & analytics
• Use tools like GA4, Looker Studio, and other platforms to analyze campaign performance
• Turn insights into action to continually improve efficiency and growth
• Collaborate with SEO teams to balance organic and paid strategy

Focus on customer retention
• Partner with CRM and retention teams to develop lifecycle marketing strategies
• Support initiatives like email marketing, loyalty programs, and remarketing campaigns
• Drive efforts to increase customer lifetime value and reduce churn

Collaborate across teams
• Work closely with ecommerce, product, UX, content, and sales to align marketing goals with business priorities
• Manage relationships with external agencies and freelancers to strengthen execution and innovation

About you

You’re an experienced performance marketer with a sharp analytical mindset, commercial instincts, and a love for all things digital. You thrive in fast-paced environments, pivot quickly, and always have an eye on the numbers and the bigger picture.

What you’ll bring:
• 5+ years in performance/growth marketing roles within ecommerce (ideally fashion, lifestyle, or premium retail)
• Deep knowledge of paid channels: search, social, display – and how to scale them
• Proven success managing large budgets with measurable growth outcomes
• Experience using Google Analytics (GA4), Google Ads, Meta Ads Manager, and Looker Studio
• Strong grasp of customer acquisition metrics (CAC, ROAS, CLTV) and optimization strategies
• Hands-on experience with A/B testing and CRO techniques
• Excellent collaboration and stakeholder management skills

Bonus points for:
• Experience working with Shopify and third-party automation tools
• Understanding of international markets and localized campaign execution
• Familiarity with fashion, luxury, or lifestyle brands

Why join us?

At ULAC, we’re not just relaunching websites — we’re reimagining digital retail. You’ll have the chance to lead bold initiatives, drive real results, and work with a brand that’s recognized worldwide.
• Take ownership of a high-impact marketing function
• Hybrid working (3 days in the office, 2 remote)
• Unlimited access to OpenUp – confidential 1:1 support with psychologists and coaches
• Opportunity to grow with us across multiple markets and brands
• More benefits on the way — we’re building fast and thinking big

Ready to lead performance marketing for a global fashion brand?
Apply now and help shape the future of ecommerce at Ted Baker and beyond.

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